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The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

The Wool Challenge

The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick.

Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's artist and designer Kate Hursthouse, who specialises in calligraphy, lettering and typography.

Brand design

Born 16 years ago, the ‘100% Pure’ slogan has carried our nation to the international stage, becoming one of the most recognised and successful tourism marketing campaigns in this country’s history. Having partnered with Peter Jackson’s now-ended Middle-Earth visual spectacle, the campaign is now turning a new page and being rebirthed by master craftsmen in typography and carving.