Get your future of food business idea into Idealog + Sprout Accelerator's Transfarmation competition: Extended deadline!


Get your future of food business idea into Idealog + Sprout Accelerator's Transfarmation competition: Extended deadline!

Do you have a brilliant business idea for the future of food? Idealog and Sprout Accelerator have teamed up to search for someone in the food production space to award a prize worth $85,000 to, which includes a place in Sprout’s accelerator in 2020, cash and tickets to the Natural Food Expo in the US in March next year and coverage in Idealog. The criteria for companies or businesses ideas we're really interested in are those who are using food waste in an inventive way, using indigenous ingredients or methods, or creating a more sustainable form of packaging. SSound like a bit of you? The deadline for entry has been extended until November 14.

Wine o'clock

Newcomer to the Central Otago wine scene, Providore Wines, is using augmented reality technology to take users on the journey of how its drop is made, from grape to bottle, via its labels. The experience lets customers go inside the landscapes of Providore's South Island winery, see where it's made and get to know the people that make it, including Pete Bartle, one of New Zealand's most respected winemakers.

Packaging Design

A New Zealand honey producer has raised the stakes when it comes to protecting Aotearoa's homegrown Mānuka honey in the global marketplace. This is because despite the honey originating out of New Zealand ('Mānuka' being a Māori word), many are attempting to emulate the products by misleading the consumer on what Mānuka honey is, or even outright copy the packaging with counterfeit products. Puriti is the first retail brand launched by Midland Apiaries, New Zealand's third-biggest packer of honey, and among its range of products, it boasts the world's first Mānuka honey jar with an impressive 11 separate consumer security and anti-counterfeit measures integrated into its design, including an anti-tamper seal, invisible ink, and more. International brand manager Adam Boot talks designing for security and the growing Mānuka honey counterfeit problem globally that the company is trying to tackle.

Every picture tells a story

If you’re familiar with GoodFor, the plastic-free wholefoods refillery that allows you to scoop and weigh your own produce, then you’ve probably caught a glimpse of its equally slick branding touting the business’ environmental benefits. The look, feel and concept behind the company has clearly resonated with consumers, as GoodFor has now grown to four stores across Auckland. The company behind that look and feel, Birkenhead-based Marx Design, talks about how it came to be.

Plant power

When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.

No bags for you

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.