No bags for you

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

Differentiation is everything for a brand – without it, you're dead in the water. And with a new co-owner on board, Rush Munro's has lifted the lid on a new look that's pumped up the colour and personality and dragged it into the 21st century.

Branding a New Zealand wine for international markets is a big undertaking, but it's one London Studios deftly handled for Aquarelle Estate, delivering the ethereal yet polished look you see here.