New Zealand

Global brewers dressed up as local crafties: How can local beer companies stand out in the crowd?

Having a tipple

Global brewers dressed up as local crafties: How can local beer companies stand out in the crowd?

New Zealand boasts the most breweries per capita in the world outnumbering traditionally beer friendly nations, Australia, the US, and even the puce faced britons. However, despite our rich variety, the market remains controlled by a few global powerhouses, namely Lion Nathan (owned by Kirin Brewery company based in Japan) and DB Breweries (owned by Heineken based in the Netherlands), who swallow approximately 90 percent of national beer sales by volume between them. Unfortunately, it leaves our earnest local brewers scrapping for positions in the crowded local craft beer market. So, how can our genuine locally owned and operated brewers navigate the dominance of global rivals, and has the craft beer bubble burst?

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Not many 23-year-olds head up their own wholesale, plant-based food business, but most 23-year-olds aren’t like Hannah Mellsop. Thanks to a whole lot of work ethic and drive, the Mount Maunganui local has grown Real Rad Food, her business that creates plant-based slices and treats for cafés across New Zealand, from the ground up – and as she tells Araina Pereira, she’s just getting started.

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