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A day in the life, brought to you by Hummingbird

Georgia McGillivray is the co-founder and CEO of The Social Club, New Zealand's largest influencer marketing platform. Here's how she gets through the day, how she organises her time and how she handles the madness of business.

Please and Thankyou

Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

Be clean

If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.

Idealog + Little Giant

As chief strategy officer at Little Giant, Ian Howard knows a thing or two about the murky world of data-driven marketing. He examines why data, the long-heralded saviour of marketing, is still being used to make poor, generic and same-same decisions.

Opinion

Accenture Interactive’s Ben Morgan takes a look at how people in New Zealand are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.