The backlash to Nike’s new Colin Kaepernick campaign on social media would make a casual observer believe that Nike’s marketing team has made a fundamental mistake in going political, particularly at the height of the most divisive cultural war in U.S. history since the civil war of the 1860’s.
Georgia McGillivray is the co-founder and CEO of The Social Club, New Zealand's largest influencer marketing platform. Here's how she gets through the day, how she organises her time and how she handles the madness of business.
Last week, Sydney's Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. StopPress and NZ Marketing editor Erin Mckenzie shares what she took away from the event.
Despite a rapidly changing world, Kiwis place huge importance on their natural surroundings – perhaps more so now than ever, as the world becomes increasingly digital. TRA head of strategy Colleen Ryan breaks down the evolving relationship between New Zealanders and nature, and how brands can best tap into this cultural code.
Thankyou sells personal care products, bottled water, baby care and nappies, but it also sells a compelling narrative of social responsibility. It’s just launched in New Zealand and is set to shake up its competitors – while also asking its customers to take part in guerrilla marketing.
Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis share some thoughts from their 2018 SXSW experience, including what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.
If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.
As chief strategy officer at Little Giant, Ian Howard knows a thing or two about the murky world of data-driven marketing. He examines why data, the long-heralded saviour of marketing, is still being used to make poor, generic and same-same decisions.
Accenture Interactive’s Ben Morgan takes a look at how people in New Zealand are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.