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DB Breweries takes out top gong at 2019 TVNZ-NZ Marketing Awards

DB Breweries takes out top gong at 2019 TVNZ-NZ Marketing Awards

DB Breweries has taken out the Supreme Award at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend - Tui's Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.

In front of a record crowd at Cordis in Auckland, award hosts Erin McKenzie from NZ Marketing magazine and StopPress, and Tony Mitchell, from the Marketing Association, alongside MC Te Radar celebrated the coming together of strategic brilliance, creative excellence and impressive commercial results.

Also enjoying wins in the sector and excellence categories were Subaru of New Zealand; Fisher & Paykel Healthcare; Tower Insurance; Kiwibank; BLIS Technologies; The Edge – MediaWorks; NZ AIDS Foundation; Health Promotion Agency / Te Hiringa Hauora; Mitre 10 (New Zealand); All Blacks Tours; Meridian Energy; Safe Kids in Daily Supervision and Nestlé New Zealand; Engineering New Zealand; Tonkin + Taylor; Skinny; Flight Centre New Zealand; J H Whittaker & Sons.

13 of those were contenders for the Supreme Award after being judged the best in their sector.

About DB Breweries’ Supreme win, judges said: “Tui was brave to take their long established and heritage brand into a new and opposing marketing segment. This was a legacy brand facing the need to revitalise itself. Marketing directed the business to take the risk of shifting their brand and were able to not only perform well but retain their core market. Taking the new product to marketing without the advantage of their prime sales channel was an additional challenge. They incorporated their heritage values into the new product development to leverage the associated brand deep equity and make a solid mark in the category. It is a true end-to-end marketing solution, reshaping the business with it.”

In addition to the sector and excellence winners, three outstanding individuals were also honoured on the night. The coveted Rookie Marketer of the Year was Emily Thorn from Auckland Council, while the Marketer of the Year went to Jo Mitchell from McDonald’s New Zealand.

Philip Poole was inducted into the Marketing Hall of Fame, with an inspirational video by TVNZ’s Blacksand including speeches from his industry friends and colleagues.

Organisers of the Awards, Marketing Association and NZ Marketing magazine/StopPress, particularly wish to acknowledge the support of the Awards sponsors: premier sponsor TVNZ, principle sponsors NZME and oOh! Media, and category sponsors Brandworld, Data Insight, Facebook, Insight Creative, Lion, Mailshop, Nielsen and The Radio Bureau.

A full list of winners can be found below or at: https://marketingawards.stoppress.co.nz/features/2019-winners

Supreme Award sponsored by TVNZ

DB Breweries, Reviving a Legend - Tui's Stepchange Into RTDs

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Philip Poole

Marketer of the Year sponsored by oOh! Media

Jo Mitchell, McDonald's New Zealand

Rookie Marketer of the Year sponsored by NZME

Emily Thorn, Auckland Council

Sector Awards

Automotive

Subaru of New Zealand, Subaru Forester

B2B sponsored by Mailshop

Fisher & Paykel Healthcare, SleepStyle

Consumer Products & Services

Tower Insurance, Tower Undo

Fast Moving Consumer Goods (FMCG) sponsored by Brandworld

DB Breweries, Reviving a Legend - Tui's Stepchange Into RTDs

Financial & Banking

Kiwibank, Kiwibank Created a Movement

Healthcare/Beauty

BLIS Technologies, ThroatGuard PRO: Re-calibrating a Failing Brand

Media/Publishing sponsored by Nielsen

The Edge – MediaWorks, Where is The Edge Safe House

Not-for-Profit

NZ AIDS Foundation, Ending HIV in Aotearoa by 2025

Public Sector

Health Promotion Agency / Te Hiringa Hauora, 2018 FAST (Stroke) Campaign

Retail sponsored by The Radio Bureau

Mitre 10 (New Zealand), Mitre 10 Airpoints Redemption Programme

Technology

Fisher & Paykel Healthcare, SleepStyle

Travel/Leisure sponsored by Lion

All Blacks Tours, Play Advantage

Utilities/Communications

Meridian Energy, Meridian: Declaring War On Norway

Excellence Awards

Best Brand Extension/Innovation

DB Breweries, Reviving a Legend - Tui's Stepchange Into RTDs

Best Brand Transformation sponsored by Facebook

DB Breweries, Monteith's Brewing Co

Best Collaboration

Safe Kids in Daily Supervision and Nestlé New Zealand, sKids FoodStorm & NHAK Collaboration

Best In-House Marketing

Engineering New Zealand, Wonder Project

Best Internal Marketing Strategy

Tonkin + Taylor, Tonkin + Taylor Internal Communications: Re-engineered

Best Marketing Communications Strategy sponsored by Insight Creative

Skinny, Get the Skinny!

Best Marketing on a Shoestring Budget 

All Blacks Tours, Play Advantage

Best Purpose-driven Strategy

Kiwibank, Kiwibank and I Am HOPE

Best Use of Customer Insight/Data sponsored by Data Insight

Flight Centre New Zealand, The Little Christmas Nudge - Flight Centre

Best Use of Sponsorship

Kiwibank, Kiwibank New Zealander of the Year

Long-Term Agency Partnership

J H Whittaker & Sons and MBM

Long-Term Marketing Excellence sponsored by ICG Media

J H Whittaker & Sons, Good Honest Chocolate Since 1896

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