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The changing face of fast food: Inside the design of KFC’s new urban restaurant

Urban renewal

The changing face of fast food: Inside the design of KFC’s new urban restaurant

The rise of fast-casual dining is having an influence on some of the most well known fast food restaurant chains in the business – most recently, fried chicken giant KFC. It opened up an urban restaurant on Fort St in Auckland’s CBD earlier this year. We spoke to the creative branding and design company Saturday about the thinking behind the new space.

Colonel Sanders + science

KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.