Hi friends of the Idealog family. To help give you more of what you love, we would like to ask you how we can be better at what we do. We would love to hear your feedback on how we can improve our content – it won’t take long (around three minutes). Read on to find out how to help us out.
Forget the ingredients touted as necessary to make a little girl in the age-old nursery rhyme, What Are Little Boys Made Of? To be a woman business leader, you need to have more than a pinch of resilience and a dash of tenacity. This is because although the country has made big strides when it comes to inclusivity, there’s still work to do before true equality is reached. Take the recent 2019 MYOB Women In Tech Report, which found nearly half of the industry’s women leaders have personally experienced gender bias during their career, just a quarter of local technology businesses have equal representation in their leadership teams and only one in ten tech businesses work to actively address discrimination.
The fashion industry is a difficult one to enter, full of hipsters and waste, but today we threw caution to the wind and released a new range of T-shirts, alongside the wonderful humans at Little Yellow Bird. The T-shirt, a simple yet compelling number, has the IDEALOG banner embellished on the chest area of the popular Little Yellow Bird ‘Tui Tee’, suitable for most shapes and sizes. Further, The Idealog x LYB Tui Tee comes with a 12-month Idealog subscription, a perfect magazine to neglect in your living room.
The 2019 Transformation issue of Idealog is out now and explores how individuals and businesses can adapt to change when applying new technologies, products, ways of working and embarking on new ventures. It also calls out the myth of instant entrepreneurial success by saying RIP to the overnight success story. Inside, there is stories on how six women leading in New Zealand tech carved their career paths, a profile on New Zealand's next potential billion-dollar-business, how three entrepreneurs took their idea to the world through exits, investments and expansions, how the healthcare system is in for an overhaul, all the finalists from our Wool-ovation competition with the New Zealand Merino Company, how the digital world is altering human connection through sex tech, and much, much, more. Read on for a full breakdown of what to expect inside the issue.
The degree to which we can use data in the real world today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond. krunch.co managing director Darren Kirkland dives deep into the right way to harness consumer data.
$20,000 up for grabs, 20 hardworking teams battling for the chance to pitch on stage, 48 hours of refinement and just two winners to be crowned. Idealog’s editor Elly Strang, Dame Julie Christie, Ecostore founder Malcolm Rands and Vend founder Vaughan Fergusson were tasked with picking two winners in Soda Inc’s NZ Startup Bootcamp: the best start-up, and the best new idea. Elly Strang shares the inside scoop from the judging, and the key learnings she took away about what new founders should be thinking about.
Idealog's Creativity Issue is out now. Editor Elly Strang explains the thinking behind the issue's theme, 'With greater diversity comes greater creativity' – and why companies with staff who have a unique range of thoughts and experiences creates an environment that is more conducive to creativity.
Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses.
Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency Krunch.co answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world. PLUS: Thanks to our friends at krunch.co, we have one Google Home to giveaway. Find out how to enter below.