Personal care brand Anihana has seen rapid growth over the past three years and has now opened up its doors to investors.

After being named Fastest Growing Retail or Consumer Products Business and Fastest Growing Exporter at the Deloitte Fast 50 Regional Awards, Anihana is now accepting investments of a minimum of $3000.

“We wanted to raise capital because we’ve grown quite quickly over the last three and a half years,” says Founder Sophie Cooper.

In that time, Cooper says Anihana has entered the American market where its products are now stocked in over 4000 stores nationwide.

Across Australia, New Zealand and the United States, Anihana is stocked in 8000 stores, including Woolworths, Coles, Target, Walmart, Chemist Warehouse and more.

Anihana previously went on to raise capital in 2020 which helped the company rebrand. Now with its mission to raise capital in 2024, Cooper says the funds will go towards heightened marketing and increased distribution to meet the fast retail demands.

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However, this time the capital raise is open to retail investors where previously it was only open to wholesale investors.

“Because we’ve been about around a bit longer and some people have followed us from the previous brand and I think we have quite a strong community here in New Zealand, which is I think why it’s the right time to make it accessible for all people to invest,” adds Cooper.

“We know we’ve got a global brand. It’s just kind of getting to that next stage.”

Anihana is raising $3 million to support with inventory, a direct to consumer system through its website and other e-commerce sites like Amazon in the US and marketing.

The company will continue seeking investments until November 3, in partner with Kiwi venture capital firm Snowball Effect.

“This is a pivotal moment for Anihana, as we look to expand even further in several international markets, the capital raise will provide the funds necessary for this next phase. When we first started, I couldn’t imagine the amount of growth we’d achieve. I can’t wait to see where we’ll be in another four years,” says Cooper.