Predicting the future: inside PredictHQ, New Zealand's next potential billion-dollar-business

Ones to watch

Predicting the future: inside PredictHQ, New Zealand's next potential billion-dollar-business

At the 2019 Hi-Tech Awards held earlier this year, amongst the tech heavyweights that were crowned victorious like Rocket Lab and PushPay, one name was read out time and time again: PredictHQ. The company took out the software category, services category and emerging company category – the most a business has ever pocketed in the history of the awards – with judges singing its praises, saying it had the potential to be a billion-dollar company. Its founder, Campbell Brown, has based himself in San Francisco, hungrily pursuing venture capital and expansion opportunities more ambitious than New Zealand’s shores could offer him. Could this data analytics company that helps companies understand future demand be the next New Zealand unicorn? Elly Strang talks to Brown about scaling, ambition and why building a great business isn’t rocket science.

Movings and shakings

After seven years running a charity that helps New Zealanders find and access data for free, Figure.NZ founder and CEO Lillian Grace is stepping down to create a new company called Figure Group. The business will explore what Figure.NZ couldn’t do within its charitable mandate, while also seeing how businesses and individuals can use data in a more meaningful way that puts people at the centre, rather than tools and processes. Grace has a chat about what the changes mean, her vision for Figure Group and what her next steps are.

Idealog + krunch.co

Tomek Bielanski, senior analytics consultant at krunch.co, has spent the last two years trying to track, crunch and analyse all the real-time data about himself that he can, in the name of wellness. What has he learned?

Data don't lie

If Friday's attacks on two mosques proved anything, it's that one senseless act can leave a nation in despair. But what does the data tell us about human's ability to feel or commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there's hope for us yet.

Be clean

If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.