Close

Creativity

Idealog's Most Creative: designer David Trubridge talks creativity

Most Creative People

Idealog's Most Creative: designer David Trubridge talks creativity

Furniture designer David Trubridge was one of the People's Choice winners for the design category in Idealog and Accenture's Most Creative People. A well established creative force renowned for stunning lighting, David Trubridge has brought a distinctive sense of New Zealandness into his work – and sent New Zealand design all around the world, with his work frequently appearing on the international stage. Here, he discusses creativity, finding inspiration and integrity.

Most Creative People

Auckland-based ice cream chef Giapo Grazioli won the People's Choice award for the hospitality category in Idealog's Most Creative People, and for good reason. He has spent the last few years pushing the concept of what could be understood as an ice cream as far as possible, incorporating 3D printing into his creations (chocolate colossal squid, anyone?), taking away the ability for customers to see the flavours before they order, commissioning research on whether spores can be created in chocolate and collaborating with AUT to explore the relationship between music and ice cream. In a Q&A, Giapo discusses creativity, finding inspiration and resilience.