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Creativity

I hired the guy who brought a clown as a support person to a redundancy meeting. Here's why.

Opinion

I hired the guy who brought a clown as a support person to a redundancy meeting. Here's why.

You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back. Here, he discusses the formula behind creativity, breaking patterns and how advertising – and more broadly, business – needs a bit more mischievousness infused back into it.

Opinion

Steve Jobs once said, "When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesise new things.” DDB regional chief creative officer for Australia and New Zealand Damon Stapleton explores the difference between processes and intuition, and why we should respect that the latter can't be incorporated into a formula.

Idealog + Engineering New Zealand

Engineering New Zealand’s ENVI Awards has opened for entries, but this is no stuffy industry awards programme. Instead, the ENVIs aim to award the creativity, innovation and diversity happening in the industry, as well as the visionaries that are shaping New Zealand’s future. This will help tackle a key issue the industry is facing – a skills shortage – by showcasing the dynamic and exciting projects the sector has to offer to the incoming generation entering the workforce. Engineering New Zealand partnerships manager Bryony Lane has a chat about the awards, new categories and how those in the start-up, tech and creative sectors should also think about entering.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick.

Opinion

PHD business director ​Amber Conroy asks, how do we continue to evolve our creativity and ideas at the same rate as the industry we work in? The answer, as vulnerability and shame researcher and TEDX speaker Brené Brown says, is vulnerability – the birthplace of innovation, creativity and change.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what Virtuo came up with – a replacement for circuit boards, CarbonWool.

Changes afoot

Idealog is of the view that with diversity of experience and thought comes greater creativity – but don't just take our word for it. Design consultant, inaugural head of Better by Design and former head of design at NZTE Judith Thompson and design consultant, lecturer and strategist Jade Tang-Taylor take a look at why diversity in design is important, and highlight some great initiatives making Aotearoa New Zealand more diverse and inclusive.

Creativity Month

Business is an inherently creative pursuit: ideas are had, actions are taken, experiments are conducted, failures occur, and the cycle continues. But while cultivating a great idea is one thing, how do you ensure the idea has legs to be commercialised? We sat down with advertising legend, Mike Hutcheson, to figure out just that.

Idealog + Tricky

Tricky is an Auckland based agency launched in 2018 to deliver brands that can inform cultural health and customer experience as well as story. But perhaps what’s most unique about the company is that all three partners run additional businesses alongside it where they deepen their understanding of a brand’s responsibility every day. Partners Jill Brinsdon and Denise Faraco talk about Tricky’s entrepreneurial insights, finding meaningful company purpose and more.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what digital agency Method came up with – an interactive wallpaper, Woolpaper.