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The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

The Wool Challenge

The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick.

Opinion

PHD business director ​Amber Conroy asks, how do we continue to evolve our creativity and ideas at the same rate as the industry we work in? The answer, as vulnerability and shame researcher and TEDX speaker Brené Brown says, is vulnerability – the birthplace of innovation, creativity and change.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what Virtuo came up with – a replacement for circuit boards, CarbonWool.

Changes afoot

Idealog is of the view that with diversity of experience and thought comes greater creativity – but don't just take our word for it. Design consultant, inaugural head of Better by Design and former head of design at NZTE Judith Thompson and design consultant, lecturer and strategist Jade Tang-Taylor take a look at why diversity in design is important, and highlight some great initiatives making Aotearoa New Zealand more diverse and inclusive.

Creativity Month

Business is an inherently creative pursuit: ideas are had, actions are taken, experiments are conducted, failures occur, and the cycle continues. But while cultivating a great idea is one thing, how do you ensure the idea has legs to be commercialised? We sat down with advertising legend, Mike Hutcheson, to figure out just that.

Idealog + Tricky

Tricky is an Auckland based agency launched in 2018 to deliver brands that can inform cultural health and customer experience as well as story. But perhaps what’s most unique about the company is that all three partners run additional businesses alongside it where they deepen their understanding of a brand’s responsibility every day. Partners Jill Brinsdon and Denise Faraco talk about Tricky’s entrepreneurial insights, finding meaningful company purpose and more.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what digital agency Method came up with – an interactive wallpaper, Woolpaper.

Idealog + Special Group

Creativity is at the heart of everything award-winning independent creative company Special Group does. From campaigns to brand-building, Special Group has always been about stripping down silos and layers in the aid of creativity for business. Executive creative director and partner Tony Bradbourne discusses how the agency integrates this through every part of their business.

Idealog + Milk

Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses.