The Common on how we can better support ourselves and our business

Idealog + The Common

The Common on how we can better support ourselves and our business

As an Entrepreneur, Business Owner or Business Leader, have you ever felt like you’re doing it all alone? With the struggle of balancing your workload, your team, feeling overwhelmed, constantly fighting fires, trying to get a good nights sleep, finding time for yourself & your mental & physical wellbeing, trying to find time to spend with your significant other, your family, your friends… It’s bound to feel a bit lonely at the top.

ATEED + Idealog

Creativity is the fastest growing skill in the workplace. In a world fraught with environmental, economic and social challenges, few could doubt the importance of creative solutions. So, how can Auckland best support the growth of our creative industries? One integral player will be Auckland Tourism, Events and Economic Development (ATEED), which works collaboratively with central and local government, education providers, businesses and communities to foster the success of creative industries. We sit down with its general manager of economic development Pam Ford and a local business, inMusic, which is reshaping the New Zealand music scene.

Elevator pitch

We gave Melissa Firth a little longer than an elevator ride to pitch Again Again, a sustainable coffee cups on-demand system which has recently been introduced in Auckland, following its Wellington launch. Here, Firth talks about how the social enterprise is improving the way we go about reducing waste, while still maintaining our high coffee intake.

Safer cities

Auckland is in the midst of a metamorphosis. The city is standing on the same precipice as many other cities around the world, where it’s considering how to balance social, economic, and environmental welfare alongside a growing population set to reach 2.4 million by 2050. It presents a huge challenge for local urbanists, who are tasked with building a livable city without resorting to untenable sprawl or futile slums. However, there is light streaming onto Auckland’s urban posterity. New forms of density are being erected, diverse transport modes are mobbing the streets, and a new culture is running through the currents of the Waitematā. But, are Auckland’s past pains too broken to remedy? Findlay Buchanan talks to the architects, the planners, and the urban progressives, who are helping to reshape Auckland city.


Hila Oren is the CEO of the Tel Aviv and founder of Tel Aviv Global. At the age of 25, she was hired by the city’s mayor to come up with a story, or brand, for Tel Aviv. Now, Tel Aviv is globally recognised as a hotbed of innovation, while Oren is world-renown for her work in elevating the city to be recognised globally for its start-up culture. On a recent trip to Auckland, she discussed how to pinpoint the key qualities of a city’s identity, how New Zealand’s cities can become better recognised on the world stage, and more.

Simple living

Brooke and Elise Ratima are the co-founders and twins behind Sunna Studios, a new children’s clothing line is all-natural, ethical and organic, and hand dyed in their rural Auckland backyard studio using natural dyes sourced from plants. The aesthetic it captures is one of simplicity, slow living and beautiful pieces that will last the test of time. Here, they talk about their vision for a more conscious consumer-led world.

StopPress Presents

In what has become a yearly tradition, marketing and advertising news site StopPress is presenting its rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. You can vote for your favourites ahead of the Stoppies Event on 14 February over on their site here, or read on to find how to nab yourself some tickets.

Social data for our cities

Auckland is in a time of change. Projects based on the Auckland Plan 2050 are being proposed, Kiwibuild is in the works, and further transformations are afoot in council board rooms. Each will change the physical spaces of Auckland city, but more importantly, the projects will transform the lives of those that live in them. Last week, Radio New Zealand surfaced a key issue: that despite living in a multicultural city, Pākehā men have by far the loudest voice when it comes to shaping Auckland's future. It further exposed a disconnect between those carving our city's future and the public who occupies it. So what are some ways we can invite the public into the urban planning process? One Australian start-up hoping to solve this issue is Neighbourlytics, which uses social data to gauge public interaction in public places. We chatted with founder Jessica Christiansen-Franks at the MYOB tech start-up conference in Melbourne.