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After Amazon creates a near identical shoe, Allbirds asks: ‘Please steal our approach to sustainability’

Copy cats

After Amazon creates a near identical shoe, Allbirds asks: ‘Please steal our approach to sustainability’

In an open letter to Amazon CEO Jeff Bezos this week, Allbirds' Joey Zwillinger and Tim Brown asked him to go one step further than copying the idea for the brand's infamous shoes. Arguably, the retail giant has already done that – headlines were made recently when shoes appeared on Amazon that looked remarkably similar to Allbirds’ bestseller, the Runner. But now, instead of suing, Zwillinger has proposed that if Amazon is going to make similar shoes, it asks that it use its open-source, sustainable technologies, too.

Good wool hunting

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.

Wrestler's VR/AR World Tour

The co-founders of Wellington production company Wrestler recently travelled around the real world to look at the future of the virtual world. In part three of the series, Ben Forman recounts his time in San Francisco, revels in the love everyone seems to have for New Zealand and has an epiphany about the state of the industry.

Design Month, brought to you by DNA

As part of Idealog's Design Month, we picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Allbirds founder Tim Brown.