Time was, standing outside a train station shaking a tin was all it took to raise enough money to keep your average charity in cups of tea and trestle tables.
Other than those flash bastards at the Salvation Army (brass bands!), the charity sector was for many years about as exciting as Lumsden during a power cut.
All this has changed of late and there isn’t a day, week or month on the calendar that isn’t claimed by some worthy cause or other.
So if you can spare a moment, Sir or Madam, please drop a couple of attention-coins in the ragged cardboard begging box that is your Idealog guide to contemporary charity.