facebook
Close

Wool

Introducing the Idealog + Studio ZQ Wool-ovation competition: Enter now!

Competition

Introducing the Idealog + Studio ZQ Wool-ovation competition: Enter now!

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we've teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what interdisciplinary design studio Isthmus came up with – comfort felt.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what Virtuo came up with – a replacement for circuit boards, CarbonWool.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what Papertowns Design Studio up with – a Wool Rugby Ball.

The Wool Challenge

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what digital agency Method came up with – an interactive wallpaper, Woolpaper.

Good wool hunting

Tauranga based surfboard shaper and tinkerer, Paul Barron, has engineered a new way to use wool – to make surfboards – which has led to a partnership with US-based Firewire Surfboards, owned by surfing sage Kelly Slater. Additionally, Barron has partnered with The New Zealand Merino Company (NZM) to develop a new wool composite technology that could revive the global wool market. It rides the wave of other companies turning wool into innovative products, namely Allbirds, which has made a killing turning the ubiquitous material into shoes.