Design Month, brought to you by DNA

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.

Through the looking glass

Behavioural economics and other disciplines in the cognitive sciences have given us a framework to understand people’s behaviour and decision-making – and consequently a way of looking at how we can change behaviour, says TRA's Colleen Ryan.