TedxChristchurch has just wrapped up its second annual talk with a slick new look, thanks to the help of agency Strategy Creative.
Whille the event held last year was large, this time around, organisers scaled it back into a more intimate venue.
Speakers included Joanna Norris, chief executive of ChristchurchNZ and former South Island editor-in-chief for Fairfax Media and editor of The Press, and Jordan Watson, AKA How To Dad on YouTube.
As a result of the downsizing of the event, the branding that went across the posters, programmes and signage was rejigged under the theme "Unplug. Reconnect."
TedxChristchurch director Kaila Colbin said the new look and feel had to match this theme, which was all about unplugging from digital noise.
“So the challenge for Strategy was to develop an identity which looked sharp but less clinical than traditional Tedx executions. It had to feel more organic and a touch grungy. What Strategy came up with absolutely blew us away.”
The new look drew inspiration from the unplugged music scene, with the posters resembling lo-fi band posters rather than a traditional glossy publication that would accompany Tedx.
Strategy design director Chris Flack says the slightly rough around the edges look was deliberate.
“I intentionally designed the programme to be deconstructed — with no staples or binding to keep the pages together — so it could be reused as a series of stand alone posters.
“In effect, most of the programme is really a series of posters folded together into a booklet form. I wanted to have some fun with the arrangement of words from one poster to the next and mash up the message on each poster.”
Everyone knows Ted's usual tagline is "ideas worth spreading". This became a more risque "ideas worth stealing, while "we are a tribe" became "we are a cult".
The event was sold out, with 200 people in attendance. Next up is TedxAuckland in early December.
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