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More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

Audacious change

More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

In an era where large-scale action is needed to address the looming environmental, social and economic challenges, business represents the single most potent, organised force for change on earth. This is the belief of Tickled Pink's Jerry Beale, who is a former social and cultural strategist at agency True and spearheads a business that helps to boost New Zealand companies' bottom line performance and staff engagement by helping them increase employee happiness, find their purpose and strengthen their workplace culture. Here, he has a chat about why we will see more brands like Patagonia that donate US$10 million to fight climate change, why business has become a forceful movement for change and how New Zealand businesses are doing when it comes to embracing audacious change.

Most Innovative Companies

The winner of Idealog's Most Innovative Companies in Social Enterprise/Charity is Squawk Squad. New Zealand's native birds are in a crisis. 80 percent of the country’s remaining endemic birds are threatened with extinction, with an estimated 25 million birds killed each year by introduced predators. Squawk Squad’s goal is to connect and engage Kiwis with the protection and growth of these native birds and to that, they’re applying start-up thinking to the conservation conversation.

Business with purpose

Over the past month, there has been a lot of discussion in the media regarding social enterprises. CEO of the Ākina Foundation Louise Aitken clarifies the responsibilities of being a social enterprise, and what is ahead in the future for businesses operating in this sector.

Social entrepreneurship

Elisha Watson is the founder of Nisa, an underwear label based in Wellington that employs women from refugee backgrounds. She quit her job as a litigation lawyer a year ago to found the company after volunteering for the Red Cross and seeing refugees struggling to find work. Here, she reflects on the trials and tribulations of starting a social enterprise from the ground up.

Business with purpose

Most people in the New Zealand business community can name at least one successful local social enterprise, but how do our talents in this area measure up on the world stage? Pretty well, actually. Courtney Ennor reports back from the 2018 Social Enterprise World Forum and finds New Zealand is one of the countries leading the way in the social enterprise sector.