The hard sell
How to sell to a Kiwi Millennial
Want to sell to youth (and "youth-adjacent") people in New Zealand today? Then you better think differently, says Eventbrite's Brad McIntyre.
Opinion
At the crossroads of economic development: Are we ready to sell less for more?
With over thirty years in boardrooms confronting many difficult strategy and design challenges, Brian Richards shares his thoughts on why we struggle to sell less for more.
Personality types
Peacock or Lurker: Who Are You Selling To?
With over 2.2 billion people actively using social media, it’s important to be able to identify the type of user you’re speaking to. Knowing potential clients’ personality types is just as important online as it is offline. By understanding user psychology, you will know what makes people tick
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