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Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.

Technology

Christchurch-headquartered cloud search company SLI Systems has opened an office in Japan and recruited a country manager, saying dedicated search providers in that market are under-represented.