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My takeaways from inside the golden gates of Google Marketing Live 2019

SEO tips

My takeaways from inside the golden gates of Google Marketing Live 2019

Customer journeys online are getting increasingly complex, so what's the go with Google’s new ad products? Are they providing s much more personalised experience than ever before? CEO of Pure SEO and author of How to Get to the Top of Google Search: A Practical SEO Guide Richard Conway shares his key learnings about this from Google Marketing Live 2019, which just a handful of Kiwis attended.

Marketing

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.

Technology

Christchurch-headquartered cloud search company SLI Systems has opened an office in Japan and recruited a country manager, saying dedicated search providers in that market are under-represented.