The Log Experiment: How ICG brought our spirit animal to life

Logging on

The Log Experiment: How ICG brought our spirit animal to life

At Idealog, we regularly celebrate our community’s brilliance. But, just as we did in 2017 with our Block Party experiment, when we sent a whole bunch of Lego to some of our favourite humans from the fields of art, design, architecture and creative business and asked them to do something interesting with it, we want to showcase that brilliance in different ways. So, once again, we’ve tapped into the talents of the Idealog community for the 2018 Design Issue and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family to see what they could do. Here's how our parent company, ICG, turned our mascot on paper into a real-life object.


This week games get some teeth, contactless payments in the palm of your hand, a mini printer that's smartphone powered and big power from a tiny adapter.

Lurking in Te Puke is Qprint, a family-owned printing business with a penchant for the historic and an impressive letterpress collection.

The worldwide maker movement is booming with the proliferation of cheap 3D printers, and today we feature some interesting applications for this very modern take on the home workshop.


Here’s a film for type-face/printing enthusiasts and anyone interested in the preservation of traditional design and print techniques in the face of modern-day technology. Justine Nagan’s documentary Typeface, which made its Kiwi debut earlier this week in Wellington, focuses on a rural Midwestern museum and print shop where international artists meet retired craftsmen and together navigate the convergence of modern design and traditional technique.