New techSerato: the biggest Kiwi tech company you’ve never heard ofBy Jonathan CottonAs the industry standard for the world’s most famous DJs, and with a two million-strong user-base, Kiwi DJ-tech company Serato should, by rights, be a household name. But it’s not.
Marketing insights‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and MicrosoftBy Idealog
Going globalWhy the kumara needs to speak of its own sweetness: David Downs on how to take your idea to the worldBy Jonathan Cotton
For good or for bad? Marketing the global behemoth that is Facebook: global marketing officer Antonio Lucio shares tales from the trenchesBy Georgina Harris
