Idealog + Little Giant

Little Giant art director Becca O'Shea is part of the leadership team at Little Giant, an agency that was recently named New Zealand’s Digital Agency Of The Year. An extremely talented visual designer, illustrator and art director, Becca has worked with many of New Zealand's most well-known brands including Hell Pizza, Fat Freddy's Drop, Garage Project and Stuff. She has been well awarded during her time at Little Giant, and was an also a interactive judge at last year’s Best Design Awards. Here, she shares why businesses who focus on designing remarkable brand experiences come out on top.

Be clean

If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.

Live or die by the digital sword

Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands, says Xero's Nigel Piper.


Accenture Interactive’s Ben Morgan takes a look at how people in New Zealand are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.


Anthropology is the science that deals with the origins, physical and cultural development, biological characteristics, and social customs and beliefs of humankind. Should digital businesses have more of a focus on this? Basics Digital digital strategy and experience design director Pablo Dunovits thinks so.

The future of work

The future of performance reviews is here: an evidence-based digital badge system, which nurtures employee skills in a non-discriminatory and usable way. Auckland based software company Propellerhead seeks to challenge normative structures with innovative and alternative business models, notably its new digital badge system which will be introduced in early 2018 – a feature which aims to make traditional annual reviews irrelevant and remove workplace biases such as those towards gender, race, and religion.