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Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.

Innovation isn’t just a commercial buzzword. It can transform our schools, hospitals, public spaces, transport, workplaces and our leisure time. And now New Zealand has its own organisation dedicated to encouraging new thinking to transform Kiwi society.

Until very recently the trade-off between richness and reach with media and communications tools on the internet has seen mixed results but we are very close to some exciting breakthroughs. This means news is old when it gets through the media process as savvy consumers have already engaged to some extent in a myriad of ways (mostly online) and this alters the secondary ripples and impacts as well.

One of the developing trends I have been noticing is the big rise in uber-connected people leveraging their social and business networks for a common cause. I support this but wonder if some of the media ripples from the all of this activity are being somewhat discounted?

Adrian is a journalist (ahhh—that’s a good thing—a dying breed) and a developer of web apps for washingtonpost.com, lawrence.com and LJWorld.com. If that wasn’t enough he also co-created Django, the open-source development framework.