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The Idea Log

Perception is everything in business. And perceptions are shaped by what people experience in the real world and by what they see and hear in the media. As we’ve seen with recent political events, feelings regularly trump facts, so the Idea Log, Idealog's spirit 'animal', is back again with some suggestions on how to gain attention and create positive perceptions of your brand.

Idealog + Insight Creative

The growth of fast food and the plethora of quick and easy meal solutions has spawned a competing movement for slow food, which is focused on quality and the deeper experience associated with cooking and eating. These same principles are echoed in a growing move back to print communication mediums to engage audiences, win hearts and minds, and deliver better results, writes Insight Creative’s CEO and strategy director Steven Giannoulis.