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Selling

Personality types

With over 2.2 billion people actively using social media, it’s important to be able to identify the type of user you’re speaking to. Knowing potential clients’ personality types is just as important online as it is offline. By understanding user psychology, you will know what makes people tick

Opinion

All our jobs include selling something, whether it’s a dream, a solution, a candidate, a product or an idea. Embracing the art of selling will get you a long way, writes entrepreneur Robert Bruce