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Influencer Marketing

The Social Club talks the rise of influencer marketing in New Zealand

Under the influence

The Social Club talks the rise of influencer marketing in New Zealand

As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals provide an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs.