The idea for The Airport Jacket was born when founders Andy Benke and Claire Murphy were travelling to their Hobart, Australia home with a baby in tow.
The extra carry-on luggage was going to set them back a cool AU$140, so they ended up saving money by tucking toys, chargers, nappies and other stuff uncomfortably into their pockets.
“We thought – wow, there is definitely a massive need for a better solution than this,” Benke said.
The jacket is a thief’s dream, with 14 discrete pockets when worn at full length that can store two laptops, an iPad, two pairs of shoes, a pair of jeans, five t-shirts, a jumper and a camera.
It also transforms into a duffle bag for easy transportation to and from the airport.
Benke says it allows the wearer to carry everything they’d need for an overnight or weekend stay without worrying about luggage getting lost or paying fees.
Though one could imagine the wearer ends up resembling a lumpy potato with laptops and t-shirts bundled around them, says the Airport Jacket is designed to be fashionable.
“There really is a large gap in the market in terms of a jacket that does it all while looking fashionable – and in that respect The Airport Jacket is unrivalled,” she says.
The Kickstarter is raising $100,000 and will run for 60 days. Checkout the full campaign here.