Air New Zealand, the country’s leading airline, has emerged from its turbulent times, as it secures the title of the most attractive employer for the year 2023.

Recognised for its post-pandemic recovery, Air New Zealand has been awarded for its “interesting job content and financial health” by Ranstad’s 2023 Employer Brand Research.

The HR and recruitment specialist Ranstad holds annual research looking into which New Zealand company is the most attractive employer for Kiwis, and Air New Zealand has been notable for overcoming adversity after a challenging time where travel stopped during the pandemic.

“It’s fantastic to see Air New Zealand taking pole position once again in this research and this achievement undoubtedly recognises their commitment to moving on from the COVID-19 pandemic and reinforces the strength of their iconic employee brand,” says Country Director of Ranstad, Richard Kennedy.

This marks the seventh time Air New Zealand has been named the country’s most attractive employer.

“This distinction reflects the resilience and commitment of our people, and the hard mahi and dedication they demonstrate every day. We’ve had a tough time over the past few years, and I especially want to thank our customers who have stood by us, even though we struggled at times to deliver the standards we pride ourselves on,” says Air New Zealand’s Chief Executive Greg Foran.

“The key reason we got through it was because of the unwavering support of our people. We will continue to foster a welcoming culture where our staff can be authentically themselves and feel part of the Air New Zealand whānau.”

Alongside being the country’s most attractive employer, Air New Zealand has been titled the best airline in the world.

Read more: Behind the design of Air New Zealand’s new sleep cabins

The New Zealand Customs Service comes in second and the Ministry of Business, Innovation and Employment (MBIE) have come in third in the Ranstad most attractive employer research.

Despite the pandemic disrupting the customs space, the New Zealand Customs Service has remained ranking high, being recognised for being financially healthy, providing job security and career progression.

“Customs is here to protect and promote Aotearoa New Zealand across borders and shares a great sense of pride and camaraderie in not just protecting our country and interests, but also looking after our people and those we interact with,” says Nigel Foster, Customs Deputy Chief Executive of People and Capability.

“Many Customs officers who join stay with us for decades finding the culture and purpose aligns with their own.  This is testament to our values and who we are as an organisation.”

MBIE has also remained ranking high in Ranstad’s brand research and was also recognised for their job security, being financially healthy and offering career progression.

“Building trust and confidence in the public sector is a key driver for our agency. Importantly, we also want to provide an environment at MBIE for our people where they can bring their whole self to work and be able to connect, belong and have opportunities to grow their career in a safe and supportive environment,” says Jennifer Nathan, MBIE’s Head of People and Culture.

Alongside recognising New Zealand’s most attractive employers, Ranstad has been able to find the top 10 industries Kiwis want to work in, with central government and tertiary education taking the first place spot.

This is then followed by professional services, early education and the public sector. Tied for third place is community services, transport and logistics, FMCG and media.

“The competition for talent in New Zealand remains tight particularly in areas like healthcare and education. With low unemployment, candidates have more choice at home and further afield. It is more critical than ever for employers to stand out by offering both financial and non-remuneration benefits combined, including professional development and flexible work options to keep talent onshore,” says Ian Scott, General Manager of Talent Solutions at Ranstad.

Kiwi jobseekers are looking for jobs that prioritise a work-life balance, an attractive salary and benefits and good training.

Following the pandemic, there has been a significant shift towards that perfect work-life balance and has become the most important priority.

Competitive salaries are no longer enough to retain employees, as more people seek healthy and enjoyable workplaces that promote diversity, equity and inclusion.

“Our findings indicate that employees are seeking both a healthy balance and enjoyment in their work, as well as an attractive salary and bonuses,” adds Scott.

“Employers looking for the competitive edge when increases and bonuses are not an option should focus on how they can align with employee expectations for flexible work, long-term career development and upskilling opportunities.”