The Wrap: 5 February

The Wrap: 5 February
This week's Wrap is full of YouTube surprises, a smartphone case that shows its sensitive side, some smart pants for sporty types and an app that banishes sexism.

Surprise, it's on YouTube

If the title of a YouTube video, other metadata or a low view count has ever put you off watching the clip, you've now got an option to bring back the element of surprise. Surprisely strips out all these things, showing only the video itself in full screen. No description, no idea who made it, nothing.

The creators, David Lewandowski and Max Lazarov, say it's about content without content, so you're not influenced by anything that could make you decide to watch a video, or not watch. Here's how a recent Idealog issue promo video looks, laid bare

Case sensitive

Smartphone case maker Moshi has a new offering for people who are shy about what's on their home screen or just don't want to risk it getting hit by a flying object. SenseCover protects the front and rear of a phone (because flip phones are so five years ago), and you can answer or reject a call just by swiping over an embedded touch sensitive pad called SensArray, built by Moshi. 


We promise this is our last mention of wearable tech, for this week at least. Hard on the heels of smartwatches, jerseys and bracelets that measure everything from heart rate to mood comes Mbody, a pair of tight shorts with embedded smarts to measure the performance of your muscles in real time during different types of training.

For 890 euros, you get the shorts, the MCell performance measurement sensor, USB power cable, the MBody Live and Link apps and Suunto Movescount, which uses the data to create training programmes. Obsessive, wealthy athletes only need apply. 

Sexism, be gone

Last year Superbowl ads targeted at men sparked protests from women, who didn't sit back and do nothing. They voiced their disappointment on Twitter, using the hashtag #NotBuyingIt to take it to brands who objectify women to sell their products and services. Now there's the #NotBuyingIt app for iOS, which lets users create their own anti-sexism campaigns. Supporters can use the app to like and share posted campaigns near them that they want to get behind.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).