Can technology help brand a start-up in one day? James Hurman believes so – which is why he's launched Storytech
Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses on an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. We talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.