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Can technology help brand a start-up in one day? James Hurman believes so – which is why he's launched Storytech

Branding

Can technology help brand a start-up in one day? James Hurman believes so – which is why he's launched Storytech

Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses on an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. We talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.

Design Month, brought to you by DNA

At Idealog, we regularly celebrate our community’s brilliance. But for our just released design issue, we wanted to showcase some of that brilliance in a slightly different way. So we contacted Lego to see if it could provide a few blocks to send out to some of our favourite humans from the fields of art, design, architecture and creative business. Here's what Previously Unavailable's James Hurman came up with.

Year in Review 2016, brought to you by Kiwibank

In the latest edition of our series asking some of Aotearoa's best-known businesspeople and visionaries to take a step back and offer their insights on how the past year has gone and how the future might unfold, we chat with Previously Unavailable's James Hurman.