Brand design
Building brand, identity, and a way forward through font
Born 16 years ago, the ‘100% Pure’ slogan has carried our nation to the international stage, becoming one of the most recognised and successful tourism marketing campaigns in this country’s history. Having partnered with Peter Jackson’s now-ended Middle-Earth visual spectacle, the campaign is now turning a new page and being rebirthed by master craftsmen in typography and carving.
Typography
Typographer Kris Sowersby talks fonts, copyright and the impact of the internet
In the first of our video interviews from We Can Create, Kris Sowersby explains why typeface works best when it's least obvious, and delves into the nitty gritty of typeface and copyright.
