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Branded Content

Design Thinking

Sales success is the process of attracting customers by showing them how your product and/or service will meet their needs better than the alternatives available. Good design attracts customers, sells more products today and sets a platform up for you to sell even more tomorrow, writes Steven Giannoulis from Insight Creative.

Merger

Mergers can often be a little murky, but in the case of Origin Design and Insight Creative, they’re adamant it’s all about clarity. After Insight Creative purchased Origin Design in February last year, the two companies have finally aligned to reveal their new single brand, simply called ‘Insight’. And with that comes a new creative strategy that ties in with a bold and clean look.