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The Idea Log: How to get noticed in business

The Idea Log

The Idea Log: How to get noticed in business

Perception is everything in business. And perceptions are shaped by what people experience in the real world and by what they see and hear in the media. As we’ve seen with recent political events, feelings regularly trump facts, so the Idea Log, Idealog's spirit 'animal', is back again with some suggestions on how to gain attention and create positive perceptions of your brand.

Logging on

At Idealog, we regularly celebrate our community’s brilliance. But, just as we did in 2017 with our Block Party experiment, when we sent a whole bunch of Lego to some of our favourite humans from the fields of art, design, architecture and creative business and asked them to do something interesting with it, we want to showcase that brilliance in different ways. So, once again, we’ve tapped into the talents of the Idealog community for the 2018 Design Issue and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family to see what they could do. Here's how our parent company, ICG, turned our mascot on paper into a real-life object.

The Idea Log

The Idea Log, Idealog's spirit 'animal', is back. And this time, it's here to propose some coping mechanisms for entrepreneurs who are dealing with some common startup ailments. Because business isn't all beer and Skittles...

The Idea Log

The Idea Log, Idealog's spirit 'animal', is back once again to propose a few innovative solutions to help get our country’s A into GDP. He's already provided numerous million – perhaps billion – dollar ideas in the areas of food, apps, culture and design thinking. And for the Technology Issue, he spat on the graves of our generalist forebears and their useless no. 8 wire and developed some cool names for new regional tech hubs that will help show off their specific areas of expertise. 

The Idea Log

Hi, I’m the Idea Log, Idealog's spirit 'animal'. Did you know wood products are New Zealand’s third biggest export earner? You did? Well, given your surprising knowledge of our industry sectors, you’ll also know that it is a low-value commodity. And speaking as a log, it’s also murderous and barbaric. So I’m here to propose a few new high-value ideas to help get our country’s A into GDP. This time, I'm helping you create an innovative culture.