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Icebreaker

Nature Baby, Kowtow, AS Colour and Icebreaker come out on top in 2019 Ethical Fashion Report

Ethical fashion

Nature Baby, Kowtow, AS Colour and Icebreaker come out on top in 2019 Ethical Fashion Report

As consumers become increasingly more conscious in their purchasing decisions and look for more sustainable products, brands are working harder to meet these new expectations. But the latest 2019 Tearfund Ethical Survey shows New Zealand fashion brands are rising to the challenge and are improving the way they operate, with Nature Baby, AS Colour, Kowtow and Icebreaker among the best performers. We had a chat to them about what they’re doing right, and what other companies can learn from them.

Big deal

Icebreaker has been sold to US-based footwear and apparel retailer VF Corporation, which also owns the likes of Timberland, Vans, Wrangler, Lee Jeans, and The North Face. We're republishing this story about Icebreaker founder Jeremy Moon and chairperson Rob Fyfe's vision of a $1 billion brand.

Office Design

Icebreaker boss Rob Fyfe is known as one of the most hands-on CEOs in New Zealand. After all, when he led Air New Zealand, he spent one day a month on the shop floor (so to speak) – cleaning toilets, handling baggage or serving drinks on planes. So how – and why – did Fyfe and Icebreaker founder Jeremy Moon decide not to take even a sneak preview into their new corporate headquarters before it was opened?

Former Air New Zealand CEO Rob Fyfe has now taken the same role at merino clothing firm Icebreaker, where he's been executive chair of the board for the past nine months.