It’s a topic much covered, but I feel I’ve progressed to levels of procrastination not yet dreamed of. I am, if you will, a Procrastination Master. The lazy is strong in this one.

Some might argue there's a degree of trickery every day of the year in the world of marketing and media. But it's taken to much more preposterous levels – and is almost actively encouraged – on April Fool's Day. So here's a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.

Current affairs got you in a muddle? Fear not, mildly confused reader ... because it just doesn't matter!

You've got your lumberjack shirt and Almanzo Wilder beard. Now accessorise with a hip social campaign to make the world a happier place.