Home / etc  / The “punniest” business names revealed

The “punniest” business names revealed

It’s about time the “Back to the Fuschia” florists of the world got recognised for their creativity.

The name alone inspires a chuckle in most, and if not that, then at least a spark of interest.

However, giving your businesses name a humorous double meaning isn’t just all pun and games.

Brand research by Nectar Business has found people are more likely to talk about a business name if it’s funny.

The survey interviewed 2000 people and found nearly half (44 percent) would strike up a conversation about a pun business name.

Only 19 percent would discuss an ordinary business name.

Out of the examples given, the majority of those surveyed favoured fish and chip shop “The Codfather” as the best business name pun.

Here are some of the competitors in the running below.

Here are a few Kiwi businesses:


This article first appeared on our sibling website TheRegister.co.nz

Elly is Idealog's editor and resident dog enthusiast. She enjoys travelling, tea, good books, and writing about exciting ideas and cool entrepreneurs.

Review overview