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My takeaways from inside the golden gates of Google Marketing Live 2019

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My takeaways from inside the golden gates of Google Marketing Live 2019

Customer journeys online are getting increasingly complex, so what's the go with Google’s new ad products? Are they providing s much more personalised experience than ever before? CEO of Pure SEO and author of How to Get to the Top of Google Search: A Practical SEO Guide Richard Conway shares his key learnings about this from Google Marketing Live 2019, which just a handful of Kiwis attended.

Augmented goods

On the surface, web-based AR seems unnecessary. The internet is already an interactive world of its own – why does it need augmented reality? However, the benefits are now increasingly visible through the efforts of New Zealand born, Melbourne based start-up, Plattar. Now, the adoption of AR is not limited by the need to download apps, but can be integrated into the browser through Google and Apple, which enables brands and retailers to bring products to life. In effect, the new technology allows online shoppers to view products – from cushions to coffee machines – in their homes before they buy them. We chat to the founder of Plattar, Rupert Deans, who is behind the company making it happen.

Q&A

The world’s biggest companies are on a quest to make their artificial intelligence assistants empathise with the human condition, from Google’s AI assistant, to Apple’s Siri, to Microsoft’s Cortana. But the woman at forefront of Google’s Empathy Lab, Nike and Apple design alumni Danielle Krettek, doesn’t want to give AI a literal human face. She says the technology industry is chasing a false grail if it thinks creating ‘humanoids’ is the best way forward for humanity. Instead, her work is focused on researching the quirks that make us human and designing intuitive technology that complements us, rather than imitating us. On a trip to Vivid Sydney, Elly Strang had a chat to Krettek about bringing emotions to the fore of design and tech, whether machines will ever feel empathy, and more.

Semi-Permanent

Technology is infiltrating the creative sector in a big way. How will it change the processes of artwork, and how can creativity be taught to machines? It’s these questions AKQA and Google set out to answer with the creation of Somesthetic Transfer, an AI machine that takes the texture of pre-existing artwork, digitises it and applies it to another artistic project in a way a human wouldn’t have visualised it. AKQA executive R&D director Tim Devine has a chat about what this means for the future of art.

The future is here

For a few days in early January, Las Vegas becomes the centre of the technology universe thanks to the Consumer Electronics Show (CES). As the world's largest consumer technology show, it stands to reason that there are many incredible products and innovations to be found each year.