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Fisher & Paykel

Why design is at the heart of innovation that fuels our economy

The value of design

Why design is at the heart of innovation that fuels our economy

The annual celebration of New Zealand's design industry, the Best Awards, took place on Friday night, and the evening had a historical first: The Designers Institute of NZ (DINZ) awarded its highest honour, the black pin, to an organisation rather than an individual. Fisher & Paykel Healthcare took home the prestigious black pin for their contribution to growing the design sector in New Zealand, which is now worth over $10 billion. CEO of DNA design Noel Brown reflects on the maturing of the design industry in New Zealand, its contribution to our economy and the commercial reach of design.

Opinion

Mark Elmore, Fisher & Paykel’s general manager of design, has just returned from EuroCucina FTK – Technology for the Kitchen, the world’s leading showcase for high-end kitchens, held biennially in Milan. Fisher & Paykel exhibited for the first time, presenting its latest products at a 250 square metre standalone exhibition within the Salone de Mobile. Elmore shares some thoughts on what impressed him there, where design is heading, and more of what New Zealand designers need to start doing.