At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.
At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.
After widespread condemnation for Facebook’s role in the Christchurch terror attacks – along with Mark Zuckerberg’s placid response – the social media giant has finally responded to public scrutiny. It has banned users from its live streaming services if they “violate our most serious policies”, plus it has put 7.5 million into research to improve video analysis technology. To make sense of the new changes, we ask local social media experts and technologists whether the world’s most powerful company could have done more to prevent social media hate crimes, featuring The Warehouse Group's Cassie Roma, Springload's Bron Thomson, Spacetime's Alex Bartley Catt and ocial and digital media communication strategist Troy Rawhiti-Connell.
As the world's biggest digital companies grapple with a raft of issues – such as Facebook and dealing with the recent fall out of the livestreaming of murders in Christchurch –the values creeping into business language will increasingly be human, like kindness, warmth, authenticity, generosity. Anthem’s executive director Vincent Heeringa shares his thoughts and insights on what was the key takeaways from SXSW were, including why more tech companies need to join "Team Human".
It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?
Arguably the most influential social media platform of our time, Facebook, has had its days in the sun. But now as the platform falls on hard times, it may be easy to dismiss it as useful in your personal life. But does the platform still hold appeal from a business standpoint?
To be honest, I didn’t quit Facebook in response to the Cambridge Analytica scandal. I just gradually lost interest, and realised around June last year that I should really get around to switching out the lights for good before my little-used profile got hacked.