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Advertising Week APAC 2019: Is Facebook good for the world?

For good or for bad?

Advertising Week APAC 2019: Is Facebook good for the world?

At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.

For good or for bad?

At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.

Ask the crowd

After widespread condemnation for Facebook’s role in the Christchurch terror attacks – along with Mark Zuckerberg’s placid response – the social media giant has finally responded to public scrutiny. It has banned users from its live streaming services if they “violate our most serious policies”, plus it has put 7.5 million into research to improve video analysis technology. To make sense of the new changes, we ask local social media experts and technologists whether the world’s most powerful company could have done more to prevent social media hate crimes, featuring The Warehouse Group's Cassie Roma, Springload's Bron Thomson, Spacetime's Alex Bartley Catt and ocial and digital media communication strategist Troy Rawhiti-Connell.

Humanisation

As the world's biggest digital companies grapple with a raft of issues – such as Facebook and dealing with the recent fall out of the livestreaming of murders in Christchurch –the values creeping into business language will increasingly be human, like kindness, warmth, authenticity, generosity. Anthem’s executive director Vincent Heeringa shares his thoughts and insights on what was the key takeaways from SXSW were, including why more tech companies need to join "Team Human".

Opinion

It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?