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Circular Economy

Elevator pitch: Again Again, the circular coffee cup system

Elevator pitch

Elevator pitch: Again Again, the circular coffee cup system

We gave Melissa Firth a little longer than an elevator ride to pitch Again Again, a sustainable coffee cups on-demand system which has recently been introduced in Auckland, following its Wellington launch. Here, Firth talks about how the social enterprise is improving the way we go about reducing waste, while still maintaining our high coffee intake.

Plant power

When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.