It takes 10 litres of water to make one sheet of A4 paper, the kind that’s found in many notebooks.

Never going to look at a notebook the same way again, are you?

Yeah, us neither.

That’s something the folks behind Misprint Co. have never forgotten, either. Which is why they take waste paper from businesses and turn them into beautiful notebooks. So far, they’ve saved more than 505,000 A4 sheets of paper, 5.05 million litres of water, and 3,050 kilogrammes of carbon emissions. In other words: their impact has been enormously beneficial. Literally.

Idealog spoke with Misprint Co. in 2016. Since then, a lot has gone down – as production manager Kareena Harris explains. Listen below to hear what she has to say about the journey so far, the circular economy, sustainability, making new things out of unwanted stuff, the enduring appeal of the notebook, and more.