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‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and Microsoft

Marketing insights

‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and Microsoft

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go, the world’s first grocery store with no checkout.

Idealog podcast

Amazon's Alayna Van Dervort - who works with global organisations on the front lines of AI and machine learning projects in education, environmental advocacy, accessibility, healthcare, wildlife protection, child sex trafficking and global crises - chats about ways artificial intelligence is being used to make the world a better place.

The Echo of Amazon

Smart speakers and digitised helpers have been cited as this year’s big fish in New Zealand - and warring virtual assistants from Amazon's Alexa to Google Assistant, Apple's Siri, Samsung Bixby and Microsoft Cortana are hot on the tech scene.

Future of shopping

For the last couple of years, the retail world has been tantalized by rumours of completely automated stores being developed, tested and trialled overseas. Now, these walk-in vending machines have become a credible reality with the launch of the first Amazon Go store in Seattle.

The future is here

For a few days in early January, Las Vegas becomes the centre of the technology universe thanks to the Consumer Electronics Show (CES). As the world's largest consumer technology show, it stands to reason that there are many incredible products and innovations to be found each year.