<p>In 2019, more so than ever before, consumers expect companies to take a stand when it comes to social issues. After all, this is the era of the activist businesses that make it their company's mission to create social change – from Nike's <a href="https://www.washingtonpost.com/news/early-lead/wp/2018/09/13/colin-kaepernicks-nike-ad-campaign-gets-more-yeahs-than-nays-from-young-people/?utm_term=.af9ab853aab7">controversia</a>l Colin Kaepernick campaign, to Patagonia <a href="https://www.bloomberg.com/news/articles/2018-11-28/patagonia-donates-10-million-trump-tax-savings-to-green-groups">donating</a> the US$10 million it saved from the Trump administration's tax cuts to environmental organisations. Closer to home, New Zealand CEOs are increasingly vocal about issues like mental health, poverty and climate change. We reached out to the bosses of Beca, Pead PR, DB Breweries, Kiwibank, Xero and Tech Futures Lab and asked what they'd be focusing on for this year, and why it has influenced their business' mission. </p>