NZ Marketing magazine/StopPress and the Marketing Association invited marketers from all industries to share the strategy, thinking and results of their marketing initiatives and, with the first round of judging complete, 60 unique marketing initiatives make up the 2017 finalists.
The full list of finalists can be found below or at the TVNZ-NZ Marketing Awards hub.
Leading the way is Auckland Transport/AT Metro, which has been recognised as a finalist nine times. Lion Breweries has six nods, while Loyalty NZ and ANZ both have five. VTNZ and Air New Zealand are also in the running with four finalist entries.
New Convenor of Judges John MacDonald says: “It’s exciting to see several new companies entering the TVNZ-NZ Marketing Awards for the first time and being recognized as finalists. I would like to thank everyone who entered and congratulate everyone who has made it as a finalist. The competition was tough and the judges will have some difficult decisions ahead of them to pick this year’s winners. I wish to thank all the judges for their time and effort.”
Awards night is usually a sell-out with more than 700 marketers and their agency partners celebrating the success of their peers at a glamorous black-tie dinner. Tickets are now on sale for this year’s Awards evening, which will take place on Thursday 14 September at The Langham, Auckland. Bookings can be made online at www.marketing.org.nz/marketingawards.
Here’s the full list of finalists:
SECTOR AWARD FINALISTS
Company | Marketing Initiative |
2degrees Mobile | 2degrees Data Hunt Two x finalist |
Air New Zealand | Airpoints Retail Coalition Launch |
Amplifon – Bay Audiology | Bay Audiology – Emotional Hearing test |
ANZ | #HoldTight |
ANZ | ANZ and Apple Pay |
ANZ | ANZ Bank Brand Transformation |
AT Metro | 99cent Child Weekend Fares Two x finalist |
Auckland Transport | I Love My Ride |
Auckland Transport | My Phone Stops in the Car |
Auckland Transport | Spread the Jam |
Bank of New Zealand | BNZ Android Pay launch |
Building and Construction Industry Training Organisation | BCITO Not Your Average Shed Campaign |
Commission for Financial Capability | Review of Retirement Income Policies |
Fairfax Media | WASP WIPEOUT |
Foodstuffs NZ | New World’s Epic Easter Hunt |
Health Promotion Agency | HPV Immunisation Campaign |
Heinz Wattie’s NZ | Wattie’s Baked Beans and Spaghetti |
helloworld | helloworld |
IAG New Zealand | Right Here for Canterbury |
J H Whittaker & Sons | ‘The K Bar’ Pop Up Experience |
Kiwibank | Mind Over Money with Kiwibank |
Lion | Steinlager Tokyo Dry |
Loyalty NZ | Fly Buys Crew |
Mercury | Mercury – Energy made Wonderful |
MyTax | MyTax |
New Zealand Red Cross | Red Cross – 2016 Earthquake Campaign |
Paralympics New Zealand | Paralympics New Zealand Spirit of Gold Initiative |
realestate.co.nz | realestate.co.nz |
Spark | Spark Extra Mail Campaign |
Tegel Foods | Tegel Foods Limited |
The Trusts | The Trusts Million Dollar Mission |
The Urban List | The Urban List |
VTNZ | VTNZ are ‘On The Road Again’ Two x finalist |
EXCELLENCE AWARD FINALISTS
Company | Marketing Initiative |
AA New Zealand | AA and Specsavers – a partnership for all to see |
AA New Zealand | AA Driver Training |
AA New Zealand | AA New Zealand |
Air New Zealand | Air New Zealand’s Airpoints for Schools programme; supercharging New Zealand’s success |
Air New Zealand | Airpoints Retail Coalition Launch |
Air NZ | Air NZ Great Mates |
Amplifon – Bay Audiology | Bay Audiology – Emotional Hearing test |
ANZ | #HoldTight |
ANZ | ANZ Bank Brand Transformation |
AT Metro | 99cent Child Weekend Fares |
Auckland Council | Auckland International Cultural Festival 2017 |
Auckland Transport | Driving ‘Active Modes’ in Auckland |
Auckland Transport | I Love My Ride |
Auckland Transport | Spread the Jam |
BP | BPMe: Delivering spectacular for our customers |
Cigna | Cigna Social Media Test & Learn |
Countdown Supermarkets | Countdown – Mobilising a Country, Relaunching Onecard Two x finalist |
Destiny Rescue NZ | Girls on the Menu |
Escea | Stoke Fireplace Studio |
helloworld | helloworld |
J H Whittaker & Sons | New Zealand’s Most Loved and Trusted Brand – Whittaker’s |
Karma Cola | Karma Cola |
Kiwibank | Mind Over Money with Kiwibank |
Lion | Smirnoff – Three Years of Pure Potential |
Lion | Steinlager Tokyo Dry Four x finalist |
Loyalty NZ | Fly Buys Crew Three x finalist |
Loyalty NZ (Fly Buys) | Fly Buys Wish Machine |
Mercury | Mercury – Energy Made Wonderful Two x finalist |
MyTax | MyTax |
MyTax & Plato Creative | MyTax & Plato Creative |
New Zealand Olympic Committee and ANZ | NZ Olympic Committee & ANZ – NZ Olympic Team App |
New Zealand Red Cross | Red Cross – 2016 Earthquake Campaign |
nib New Zealand | nib and AA New Zealand’s Healthy partnership |
nib New Zealand | nib’s step up to wellness |
Sovereign Insurance | Healthy By Sovereign Two x finalist |
Spark | Spark Extra Mail Campaign |
Subaru of New Zealand | Subaru of New Zealand |
Trade Me | “We Had To Lose Money, To Make Even More” |
Vodafone New Zealand | Vodafone Martin Garrix Private Party |
VTNZ | VTNZ are ‘On The Road Again’ Two x finalist |
Xero NZ | SPACE Communication Strategy |
Z Energy | Z and Fly Buys get Pumped |
Ziera | ZIERA Transform or Die |
INDIVIDUAL AWARD FINALISTS
Nominee | Nominee Company |
Angela Weeks | Lewis Road Creamery |
Ashley Thomas | Fairfax Media New Zealand |
Ben Wheeler | Lion New Zealand |
Caitlin Attenburrow | J H Whittaker & Sons |
Debbie Harrison | Casual Fridays |
Dougal Swift | The New Zealand Automobile Association Incorporated |
Emily Fu | Fairfax Media |
James Woodbridge | Burger King – Antares Restaurants |
Lauren Chalmers | Loyalty NZ |
Regan Savage | Kiwibank |
