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Elevator pitch

To mark it being a gold pin winner at the Best Awards 2016 last Friday, Idealog is republishing this story on Serious Popcorn's Roger Holmes.

Best Awards

From a card game designed to encourage literacy to wool shoes, and even an automated pest trap to protect native birds, this year’s Best Awards certainly didn’t disappoint.

Idealog + Insight Creative

Te Papa has transformed its learning programmes and space, creating Hīnātore, a disruptive new learning lab stacked with cutting-edge tech gizmos that consign clunky projector slideshows and VHS videos to the museum’s basement archives. And it needed eye-catching, dynamic branding to communicate the evolving and experimental nature of the programme. That’s where Insight Creative came into the story.