Making a difference: Maggie Marilyn and noissue team up for sustainable packaging initiative
Sustainable packaging company noissue and New Zealand fashion label Maggie Marilyn are on a mission to transform the fashion industry into one that is transparent, circular, regenerative and inclusive.
The decision to work together was a natural one, considering the two brands’ shared values.
“We love what noissue stands for as a brand and are proud to support another locally run New Zealand business who is out to also make a difference and a lighter footprint on the planet. It seemed like the perfect synergy for us to work together and create something unique and powerful to deliver to our clients,” says Amelia Meadow, Maggie Marilyn Commercial Director.
As part of the collaboration, noissue’s custom tissue paper was used to create a branded newsletter that goes out with every Maggie Marilyn online and in-store order.The newsletter features care practices for Maggie Marilyn clothes, a crossword and other eco-friendly living tips.
Meadow says the newsletter is designed to give clients a chance to enjoy the packaging as much as possible.
“Storytelling and sharing educational information is something we are incredibly passionate about. Any touchpoint with the customer that gives us the opportunity to deliver this we will adopt and the tissue paper was no exception to that.”
noissue’s tissue paper is printed with soy-based inks on Forest Stewardship Council (FSC) certified paper that’s acid, sulphur and lignin-free, which means it can be recycled or composted after use. The Maggie Marilyn tissue newsletter signals this by featuring noissue’s Eco-Alliance badge, a globally recognised symbol of sustainable packaging.
Maggie Marilyn also created custom tote bags for their Auckland store and showroom that embody the brand’s circular values. Made from Global Organic Textile Standard (GOTS) cotton, the bags can be kept long-term and re-used by customers in their day-to-day lives. The back of the bag instructs them on all the different ways the bag can be used, such as for grocery shopping or as a beach bag.
Meadow says customers treasure the bags and tissue paper and want to keep them, not throw them away.
“The totes have been so popular that customers are bringing them back the next time they purchase and are re-using them. It’s been so rewarding to see our clients support our initiative to create product and packaging that makes an impact and also supports our ethos,” she says.
noissue enjoys working with like-minded brands like Maggie Marilyn who are rethinking their impact on the planet and on people, Digital Editor Elly Strang says.
“We’re looking forward to working with Maggie Marilyn more and diving into the brand’s backstory on Conscious Commerce, our podcast that’s launching soon. Keep an eye out for our interview.”