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Yamaha’s experiment in design disruption: building crazy versions of another team’s product

In a project titled AH A MAY (Yamaha backwards), the company took the design teams of their motorcycle division and music division, and exchanged their design fields.

Giving them free reign with out any constraints to production or commercialisation, the designers were able to come up with four unique designs that wowed at the nineth edition of the Biennale Internationale Design Saint-Etienne 2015, which were held from March 12 to 22 earlier this year.

You’ll find photos and video of the unique designs, along with some information about each of the prototypes. 

Raijin – God of Thunder

This design seeks to create an ideal form that will allow human beings to go beyond existing methods to express themselves. The design resembles a globe and allows performers to let their imaginations run wild on an assortment of different kinds of drums. Energy erupts centered on the performer and creates an increasingly visually dynamic world of sound. – Design Center, Yamaha Motor Co., Ltd.

? Root

By taking the meters on the instrument panel off the motorcycle rider’s view, the idea of the design is to enable him or her to be a part of the passing scenery. The form was created to flow from the seat to the fuel tank and was inspired by a horse motif that aims to give a sense of unity among people, nature, and the vehicle. – Kazuki Kashiwase (Design Laboratory, Yamaha Corporation)

Fujin – God of Wind

This marimba is designed for two performers and allows them to add and multiply their energy. The seating of the performers brings to mind the image of a two-seater motorcycle and enables the performers to enjoy the thrill of unexpected swings and gaps as they play the marimba. – Design Center, Yamaha Motor Co., Ltd.

O ± O
Electric bicycle

The electric-power assisted bicycle is placed on a recharging stand, and when cyclists pedal it, this recharges the battery. The battery power can then be taken out of the stand and the electricity generated shared with the family and used to power musical instruments and other electric appliances. The design aims to suggest a lifestyle that takes a positive attitude and approach toward power usage. – Jose Gonzalez (Design Laboratory, Yamaha Corporation)


The content of this story has been sourced from Yamaha’s design project site.

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