Qantas has found a slightly different use for their in-flight sick bags by encouraging passengers to use them as a canvas for a very unique type of art.
Passengers are then asked to share there new masterpiece through their various social media accounts with the hashtag #QantasBlankCanvas.
The campaign made sense to Jo Boundy, head of digital and entertainment at Qantas. “From boarding passes to in-flight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own in-flight art. This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience,” she says.
The airline plans to share the most creative entries through its Instagram account every Friday of this month. The winners will receive a double Qantas Club pass for their efforts.
This campaign is a collaboration with the Australian artist Gemma O’Brien.
After a bit of digging,we found Gemma O’Brien actually started a design project in 2013 called The Spew Bag Challenge, which has its own Tumblr. Has Qantas just slapped a new hashtag on this existing project?
Below are a few of our favourites from the Spew Bag Challenge featuring some awesome vomit related puns.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).