The brainchild of former elite athlete Mike Rudling, Radix Nutrition is a Kiwi brand creating nutritionally complete meals that support a healthy metabolism.

Backed by pioneering research and global nutritional science, Radix is among the first companies in the world to achieve this.

Rudling’s founding vision was born out of frustration with an industry that, in his view, consistently short-changed consumers. “I was frustrated by the disconnect between what the food industry knows about good nutrition and what it actually delivers,” he says.

In 2013, at the age of 24, Rudling launched the company, driven by a desire to bridge the gap between nutritional science and everyday food products.

“We set out to prove that this gap could be closed – that it’s possible to create everyday food products, in familiar and convenient formats, that give people access to the very best nutrition.” 

Meals that raise the bar

Better nutrition shouldn’t just be for the wealthy or those with specific health needs, says Rudling. To make a real impact, Radix aims to improve convenient foods most people already rely on – like breakfast. 

Drawing on specialist nutritional knowledge from both an early interest in the field and his sporting background, as well as roots in manufacturing through his entrepreneurial family, Rudling developed software capable of identifying more than 700 nutrients across multiple food groups. 

With this tool, and using insights from over 400 global dietary standards – including guidelines from the World Health Organisation and leading institutions in nutrition, health, data and medical science – Radix launched its first range, designed to deliver the highest levels of naturally sourced nutrition.

“There don’t seem to be any food or nutrition companies offering convenient meals that genuinely meet all the recommended dietary guidelines,” says Rudling. “Our products qualify as truly healthy – not just in marketing, but in substance.” 

Make healthy food accessible again

In addition to breakfasts, the Radix product line-up includes smoothies, protein powders and savoury meals – all made from natural ingredients and freeze-dried on site at Radix’s Waikato facility. 

The products come in a variety of flavors, including a mixed berry breakfast packed with 21 grams of protein, 11 grams of fiber and 27 essential vitamins and minerals. There’s also a cacao and banana smoothie made with the highest bioavailability whey protein on the market – with zero fillers, additives, or synthetic vitamins.

Initially popular among athletes and sporting markets, Radix has grown to serve Olympians, busy professionals, parents and everyday health-conscious consumers. 

“We’ve gone from niche to mainstream. Today, Radix is for anyone wanting to optimise their daily nutrition – and eat healthily without having to think about it,” says Rudling. 

Radix’s approach is guided by values as well as science, leading with innovation and integrity. More than a decade in, Rudling still reads every product review and spearheads ongoing R&D. 

“We’re building a world where the healthiest possible food is accessible to everyone,” says Rudling. “Nutrition doesn’t need to be complicated, when it’s done right, it has the power to transform lives.”