Opinion
Global trends in corporate governance
Increasingly, corporate governance is being looked at as the measure of a company's future prospects, writes Board Dynamics CEO Henri Eliot.
Branding
Co-creating culture: A brand’s role in cultural moments
A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time, says Zavy CEO Dave Bowes.
Brand
'Go for it’ fuses with 'Yatte Minahare' in Frucor's rebrand
When reflecting the fact that just one in four mergers result in success, TRA’s head of strategy Colleen Ryan told NZ Marketing earlier this year that culture - or two cultures and the failure to leverage the value of two businesses because of cultural differences - is a major culprit of failure.
McBusiness
From world to could: Ray Kroc, McDonaldisation & the case for cultural marketing
TRA's Tim Gregory discusses the “McDonaldisation of society" - and what businesses can learn from it.
How to shake hands
Why IP is key to securing investment
If you want to get investors, it pays to have IP for your product or service, says James & Wells' Jonathan Lucas.
Meow
Christchurch is getting a cat cafe
As Christchurch rebuilds its reputation for a thriving retail and entertainment hub, one Kickstarter campaign is barrelling forward to open something every city needs – a cat café.
Labour of love
The anti-Tinder: Date With Eight wants to make face-to-face dating cool again
In an online-dominated, swipe-right era, modern day dating has become gamified, making finding ‘the one’ almost more of a difficult task than when the internet didn’t exist. But an Auckland-based dating events business called Date With Eight wants to change that and remove the screens getting in the way of face-to-face interactions. Founder Jess Page has a chat about why people are craving going back to basics.
Diversity pays
The importance of welcoming more Maori and Pasifika staff
Industry training organisation ServiceIQ has released two 17-page action plans which map out how Maori and Pasifika staff can develop their skills and participation in the service sector.
IP
The secret story of Fidget Spinners
Think Fidget Spinners are new things? Think again, says James & Wells' Jared Millar. But, he says, it's an important lesson in the power of patents.
